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Located in the southeastern part of Transylvania, Brasov is a city of historical importance due to its geographic location and historic monuments. In addition, Brasov is an industrial city, this part being developed mostly in the second part of the twentieth century. More than 40% of the population is involved in some form of industrial actvity and more then 30% in trade and services.

By car, it is a 170 km journey from Bucuresti Nord to Brasov on the National Highway 1. The road takes you through the Prahova Valley. Along this route are some of the best winter resorts in Romania: Predeal, Busteni, Azuga, Sinaia.

Many retail companies have chosen Brasov and its adjoining areas over the last few years, the most developed being Calea Bucuresti, on the exit to Sacele. Brasov is the second largest city after Bucharest ranked by volume of investment in the residential sector.

The most attractive area for the large chain stores in Brasov is the pedestrian area located in the center of the city. Demand for the best locations exceeds supply, mostly for those located on the ground floor of old houses near Piata Sfatului, the most attractive area for tourists. The demand for leasing and purchase of retail space comes from those banks which are opening new branches and need space between 100 and 300 sqm, and from well-known stores selling household appliances which need surfaces between 200 and 600 sqm. There is demand for space on Republicii Boulevard but the supply is very low in this area, and this demand has spilled over into the adjacent streets.

Most transactions are for the sale of land for the purpose of building residential properties, predominantly in newly developed neighborhoods such as Nova, or communes such as Sacele and Cristian.